Salisbury Beach is the place my toes first hit the sand at my great aunt and uncles beach cottage right on the water.
On January 18, 2022, a fire at Michael’s Oceanfront Motel in Salisbury was called in around 1:45 a.m. The fire spread to and destroyed four other buildings described as residential, and damaged several others.
When hearing of the 9 alarm fire that displaced over two dozen families on Salisbury, we were hopeful to collect a few donations to give back to the place where I first fell in love with the North Shore.
I was shocked at the response from the community and together we collected $2535 cash from customers that was used to purchase over 50 gift cards to local restaurants. We also collected $900 from local business that was put toward just under $3000 of 80 custom Salisbury sweatshirts that were given to the fire victims as well as first responders.